Video source: youtube.com
The Super Bowl is popular not only because it brings families and friends together; the sporting event is a hit because of the commercials. As much as the “Super Bowl Sunday” is about football, the ads that come in between plays are of almost equal importance.
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| Image source: petapixel.com |
And one of the ads that made such a huge impact during Super Bowl XLVII was Ram Trucks’ Farmer commercial. Created by Chrysler to promote the Dodge Ram, the 2-minute ad showed still images that depict farm life, with the voice of celebrated Christian broadcaster Paul Harvey playing in the background.
Apart from the simplicity of the ad and the stirring narration of Harvey’s 1978 speech about American farmers, what made the Farmer one of the most memorable 2013 Super Bowl commercials is its verbal content, notes Jason Cummings, Chair for the Department of Leadership and Military Science in the U.K, in a post on Christian pastor Ron Edmonson’s blog. Cummings writes that “the farmer was extolled for his virtuous characteristics,” traits that “resonate with our souls, for deep down, we respect them, desire them, and want to be led by those who embody them.”
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| Image source: theblaze.com |
The Farmer may be just a commercial for some people, but for others, it is a reminder that there is no big or small work in the eyes of God. What is important is what is in the worker’s heart.
Learn more about Mercy Church SLO’s mission and ministry at its official website.
